Marketing Fun and the “If I Stay” Movie

Okay, so I don’t normally promote silly marketing ploys … even when they have to do with fantastic YA books.

But, this one is so darn fun.

I have to admit, I’m really excited that Hollywood is turning a bunch of contemporary YA books into movies! Books like If I Stay, The Spectacular Now, Perks of Being a Wallflower, and The Fault in Our Stars! These are books that deal with difficult subjects like alcoholism, death, and cancer, proving that YA (at least in the eyes of film) isn’t just fighting to the death in the latest and greatest Dystopian world. Not to say I don’t love Hunger Games, Divergent, or The Giver. I’m just really happy that difficult teen subjects are being taken seriously as subject matter worthy of film.

So yes, I’m gonna take a moment and share this silly promo gimmick for an absolutely wonderful novel (If I Stay by Gayle Forman) that comes out as a film in August.

What’s the gimmick? You can generate your own IF I STAY movie poster!

The movie poster is actually very beautiful and well designed:

 

new-if-i-stay-movie-poster

And now you can insert your own photos into the poster’s design, like this:

My_If_I_Stay_Poster

Do you need this in your life. No. Is it fun. Absolutely. Did this gimmick work? Of course it did, here I am talking about it like a fool. I don’t know if this will make you see the movie, or better yet read the book, but at least my ten-minute internet distraction resulted in making something beautiful. And that’s worth something.

Create your own If I Stay movie poster here!

Now stop playing on the internet and go back to writing! 🙂

One thought on “Marketing Fun and the “If I Stay” Movie

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